Professional portrait of Crysti Couture smiling beside a laptop at a round table in a home office.

hola

I'm Crysti couture. 

INTEGRATED MARKETING STRATEGIST

owner of react republic llc 

A marketing strategist and creative builder based in El Paso, I lead React Republic, where I help small businesses strengthen their visibility through clear messaging, cohesive content, and intentional digital presence. My work spans social media strategy, content development, WordPress design, and integrated marketing planning, with an emphasis on making growth feel structured and achievable rather than overwhelming.


My background ranges from tourism and hospitality to retail, politics, and nonprofit work, all centered around helping brands communicate in a way that feels genuine and compelling. I bring a strong visual skillset to my projects—photography, videography, and creative direction—along with experience writing for local publications and providing voiceover work. Today, my focus is on building systems, stories, and strategies that help businesses show up consistently and connect with the people they’re meant to serve.


AGE

Millennial

location

El Paso, TX 

email

hello@reactrepublic.com

phone

(915) 800-3990

Welcome to my portfolio! I’m a marketing strategist, solopreneur, and Airbnb owner based in sunny El Paso, Texas. I help businesses across El Paso and Southern New Mexico strengthen their digital presence—whether through Google Business Profile optimization, strategic content development, refreshed branding, or custom WordPress websites that support real visibility and growth.

Professional Skills

SOCIAL MEDIA marketing

86%

WORDPRESS IMPLEMENTATION 

92%

PHOTOGRAPHY

73%

videography

100%

adobe suite

92%

TRAINING others IN SOCIAL MEDIA

98%
Laptop screen showing the Hacienda Camino del Real website with a historic interior image and homepage design.

featured project

hacienda del Camino Real 

Website design for the newest project from the mind of El Paso commercial realtor Juan Uribe. This beautiful historic property is home to several hot springs and a multi-room Airbnb. 

Photography Portfolio Icon

Photography

Web Development Portfolio Icon

Web Development

Copywriting Portfolio Icon

Copywriting

Work Experience

Though I have worked with dozens of small businesses and non-profits since 2012, I owe much of my professional development to these businesses, including my own. 

React Republic logo with stylized icon and wordmark

2019 - Present

React Republic

OWNER, SOLO-PRENEUR 

I began my own company in 2019, to provide social media and WordPress support to businesses of all sizes. 

iHeartMedia logo with stylized icon and wordmark

2022 - today

iHeartMedia

marketing consultant

Create custom solutions for businesses seeking to diversify their marketing. Solution include a combination of OTT, broadcast, podcasting, geotargeting, email marketing and more.

Barracuda Public Relations logo with stylized icon and wordmark

2016 - 2019

Barracuda Public Relations

social media strategist

Provided social media management for Barracuda Public Relations' clients, to include content creation, graphic design, copywriting, and social scheduling.

Visit El Paso logo with stylized icon and wordmark

2008 - 2011

Visit El Paso 

Social media coordinator 

Managed the social media presence for Visit El Paso, El Paso Live, Amigo Man, Cool Canyon Nights and more. Led photography and videography efforts. 

Education and Accomplishments

An investment in knowledge pays the best interest.  - Benjamin Franklin

2019

Leadership El paso 

class xli 

2016 & 2018 - Present

National Institute for Social Media

strategist & instructor

2014

City of El Paso

award of excellence

2005-2007

University of Texas at El Paso

multimedia journalism

2004

Santa Teresa High School 

honors graduate

Ready to Get Started? 

portfolio

Browse Through My Collected Work

Feel free to click around and explore the work I have done for previous employers and freelance clients. 

Social Media

Photography

WordPress 

Trainings

Voiceover

Writing 

Design

Current and Former Clients

These are just a few of the wonderful political figures and clients that I've had the pleasure of working with. 

Supplement Xpress
Chief Justice Jeff Alley
FitSource 180
New Mexico Beekeepers Association
Oasis Tire and Wheels
Downtown Management District


"Recently I hired Crysti of React Republic to record 3 professional voiceovers for the Blockchain Merchants Association. It had been quite a while since seeing Crysti again and seeing the progress she's made. The voiceovers she sent me were very well done, with lots of options, and the turnaround time was very fast. If you need voiceover work for your project, I highly recommend using Crysti. "

Majeed Kariem

President, Blockchain Merchants Association